Apple Intelligence

By Mark Nuyens
3 min. read📱 Technology

When it comes to the field of artificial intelligence, many tech giants are battling for dominance, however, one of them has remained relatively quiet: Apple. This is not a coincidence, but rather a calculated move on Apple's part. The company has recognized that it is not a data company and should not try to become one, especially if it means risking user privacy. Apple's focus has always been on hardware and software, and they have built a reputation as a reliable company for distributing privacy-friendly applications and solutions. Participating in the AI battle could only result in losing this reputation.

Apple's strategy in the AI space lies in waiting for third-party apps to be distributed through their platforms. Apple has always relied on third-party developers to create the majority of the apps that run on its devices, and this approach has worked well for them. As AI technology continues to evolve, it is expected that developers will create apps that integrate AI functionalities into their software, and Apple will be ready to distribute those apps.

Once Apple's headsets hit the market, it will become clear that most applications of generative AI are from a visual nature and complement their products as being focused on vision and visualization of data. Apple has always been known for its focus on design and aesthetics, and this is where their strengths lie. By waiting to play this card, Apple can ensure that the AI technology they integrate into their products aligns with their overall design philosophy.

Google, on the other hand, still has a joker to play with their quantum computer. While it is a powerful technology, it remains unclear what role it will play in the future in terms of commercialization and distributing their applications and services. It is not a guarantee that this will serve as their next search engine, and the future of the technology is still uncertain.

Microsoft has been playing their hand with lots of confidence, but time will tell if they have moved too fast and have something else to offer their clients. While Microsoft has been making significant strides in utilizing AI technology so far, it is unclear if they will be able to sustain their momentum and if their clients will remain loyal to them in the long run (yes, Bing).

The real power of AI lies in its real-world applications, and it will be up to developers to help shape the future and extend the vision of the original creators of AI technology. Time will tell how the AI landscape will evolve, and it is possible that Apple and Google will once again become driving forces behind this technology. However, there is a hope that they will remain just another driver instead of the operating system it runs on.

Thank you for reading!