GoPro Glasses

By Mark Nuyens
5 min. read📱 Technology

GoPro could be a worthy opponent in the AR space due to its experience around small cameras.

Augmented reality (AR) glasses currently represents the next step in consumer electronics, potentially revolutionizing the way we experience and interact with our digital world. With Meta's ambitious plans to bring AR glasses into the mainstream, it's becoming increasingly clear how the technology is gaining traction.

I recently stumbled upon a video of an influencer using Meta's glasses to shoot a video without a phone, and it got me thinking. More specifically, it became clear to me why Meta has created its glasses in the first place: to allow its content creators to shoot everywhere they go. And to provide themselves with a new space for innovation, somewhat free from the limitations of smartphones.

However, while videos like these are interesting to watch, they’re not entirely new either. GoPro cameras have been attached to various objects and helmets for years, passively recording video. That got me thinking: what if GoPro would bring its technology to the table and compete with companies like Meta, Apple, and Google in the AR market? It may not be the first brand that one might think of, but maybe that's a good thing.

GoPro is mostly known for its rugged, small cameras that are perfect for extreme sports and rough environments. While the company may not have the reputation as a mainstream technology giant, its expertise in small, durable cameras might just be well-suited to create high-end AR glasses. Now, their version may not be as elegant as RayBan, but possibly more durable and functional. Perhaps they can show the world it's not all about offering a design that appears to be a normal pair of glasses. Instead, maybe what people want more is capability and durability.

Meanwhile, with companies like Meta potentially trying to collect as much data as possible, GoPro might want to position itself as a neutral player when it comes to its software, prioritizing privacy and data security. This could be a unique selling point for the company, especially in light of the growing concern over data privacy. GoPro's ecosystem of cameras and software could be a significant advantage in the AR market.

By leveraging its existing technology, GoPro could even create an open-source movement that invests in creating consumer trust, rather than just selling cheap, privacy-unfriendly gadgets from other manufacturers. In my view, this could prove to be a major differentiator for the company, especially in a market that is relatively new and the expectations from consumers are not yet determined.

I think GoPro should seriously consider stepping into the AR market. The reward could be significant, and it's a move that could ensure the company's survival in a rapidly changing technological landscape. Since it would be a major shift for the company, partnering with other brands and tech companies would possibly be a smart move. Collaborating with software developers, for example, could help cultivate a more standardized space.

In conclusion, I think GoPro is well-positioned to reach for a steady position in the AR landscape. With its expertise in small cameras, durable technology, and extended focus on privacy and data security, GoPro could create AR glasses that's known for functionality and reliability. Maybe it’s time for GoPro to throw its hat in the ring and show the world what it's capable of.